Standing out with simplified concepts

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Client
Overdrive PC

The challenge
To increase sales and recognition for this top-of-the-line gaming PC maker.

The process
On a quest to find clients that piqued our personal interests, we found Overdrive PC. We contacted them and asked them to consider us for a variety of reasons—we had a personal desire to help them succeed. They agreed to hear what we had to say.

Design ideas flowed naturally and quickly from the team and came to fruition in record time. We had an entire campaign—from Web, to Print, to promotions—ready to present in one week.

By thoroughly researching mainstream and underground competitors, we presented concepts for a sleek, clean ad that would stand out amongst the cluttered ads of competitors. Additionally, we consulted on the Web site design, and implemented ways to boost exposure, renown, and ultimately sales, by submitting the products for consumer and industry respected reviews.

The outcome
A successful initial campaign aimed at extracting optimal results out of this company's Web presence. Additionally, an increase in sales through product reviews and exposure through industry sites.

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