A series of sell sheets requiring identity development with original illustrations

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Client
Baker & Taylor

The challenge
Our client had a family of related services that required both identity development, as well as a corresponding sell sheet for each describing all its features and benefits. Each sell sheet was to have its own identity, while at the same time showing unity with the others.

The process
A related family of logos was first developed in order to set the foundation for the work. We then selected one main image per sell sheet to occupy substantial space, and a complementing one for accent. Headline and copy were then dropped in, along with original illustrations describing the process involved.

The outcome
A set of sell sheets that worked well individually, or as a set, depending on their use by the sales team.

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