A Baker & Taylor catalog containing audiovisual titles for children and effective marketing

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Client
Baker & Taylor

The challenge
To produce a 200+ page catalog—containing only audiovisual titles for children—that would help boost sales significantly in that area.

The process
For the greatest impact, we developed a cover using original watercolor artwork, produced by one of our talented artists. Based on that, templates were created for the inside pages. Having completed this initial work, concentrated time was then spent on producing the content, including advertisements.

Timely reporting of open issues and a great deal of inhouse proofing ensured a polished final product.

The outcome
"In the 170 plus years of Baker & Taylor's existence, the Children's Audiovisual Catalog Red Frog produced was quiet possibly the best looking and most well received marketing piece we've ever released."
—Chris Kouzes, Senior Marketing Manager

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