A series of advertisements designed and illustrated to bring awareness to various Baker & Taylor services

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Client
Baker & Taylor

The challenge
To produce a series of advertisements giving increased visibility to the company's varied services.

The process
Each ad required detailed understanding of the service to be featured. From there flowed the design, headline writing, and subsequent copy writing. Whether (original) illustrations or photography were employed, the goal was at all times a clear message emphasizing the benefits to the reader.

The outcome
A series of communicative ads that gave the company the desired exposure, and corresponding boost in sales.

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