A series of publications with strong branding and creative design

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Client
BrainX

The challenge
Our client needed strong branding for a new series of publications that was aimed at taking the book world by storm as the next generation learning tool.

The process
A very unique, stand-out cover design was needed. After conducting the requisite research, we developed a couple of concepts, one of which quickly won out. Understanding its future uses, we were able to develop a flexible design that would accommodate various topics.

The book layout flowed from the cover design, providing unity and appeal for what otherwise was straight-forward black & white textual content. We also developed original illustrations for the inside covers, further clarifying the book's value.

The outcome
The first of many educational books, satisfying the required branding while effectively giving its audience powerful information.

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