Red Frog, Inc.

Introduction

Hello, and welcome to Red Frog, Inc.'s first teleconference of 2004 titled "Business Trends: How to Prepare For and Benefit From What’s Ahead." I welcome everyone to this exciting and informative event, and would like to start by having us introduce ourselves. I will then be giving you an overview of what we will be covering today before getting started.

My name is Josh Barinstein, and I am President and Creative Director at Red Frog, Inc. We are an ad agency here in Southern California that has worked with a wide range of clients over the past seven years, in industries such as Biotechnology, Publishing, Entertainment, Education, and Telecommunications. Those in our client family include Prentice Hall, Amgen, McGraw-Hill, IFC (The Independent Film Channel), and Spirent Communications.

Our work focuses on smart marketing, and by that I mean that whatever we do creatively—be it a brochure, catalog, corporate identity, Web site, or CD-ROM—, marketing of that piece is always thought through carefully in terms of its audience, and as part of a larger strategy. We strategize with our clients and from there build a solid gameplan for success. We are also constantly looking outside the box at how what we produce affects the person on the receiving end, with the ultimate goal of making the sale.

I bring this background and expertise to the table today, and feel certain that you will all walk away with very useful information in the areas of trends, marketing, and advertising that you can start putting to use today.

Who would like to introduce themselves next?

[introductions by participants]

What we’ll be doing

Is there anyone else on the line who would like to introduce themselves? […] OK, let's go ahead then and talk about what we will be doing over the next hour or so.

Well, I would like to start by thanking everyone for attending this special event. As mentioned earlier, this teleconference is about understanding business trends, and in the process, gaining an advantage over your competition. This is undoubtedly of great interest to all of us as entire industries continue to change rapidly, and consequently, customer behaviors. You need to be able to know and anticipate what’s coming in order to build your marketing and advertising accordingly. Surely most of you will have experiences to share as I go through today’s material. I will be pausing periodically to ask for feedback. Please keep in mind that this is meant to be an interactive event, so do participate at will in order to get as much as possible out of this experience.

I’ll go ahead and give you an overview of what we'll be covering, to whet your appetites, so to speak...

The main areas we'll be going over are:

Where are we today? It’s important to look around and see what current trends are all about. I’ll be providing a bit of history leading up to now to set the stage.
What can we expect in 2004?Then we’ll move into this year, which is well underway. Very important to know what we can expect over the next 10 months or so.
What can we expect over the next 5 years, over the next decade? Springboarding from this year, we will look at what can be expected over the next five years and beyond. I will be drawing from a great deal of very powerful research.
Concluding thoughts. At the end, I will recap on some important points, including what marketing and advertising should we be focusing on. I will then allow for any final questions/comments.

(Click on a link above to read about that topic)

Josh Barinstein is President of Red Frog, Inc., the Southern California ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, and Web/CD-ROM development.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

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