Red Frog, Inc.

by Josh Barinstein, Copyright 2004

[Josh Barinstein]
Hello, and welcome to Red Frog, Inc.'s teleconference titled "How to Profit in a Down Economy: Gaining the Advantage Over Your Competition." I welcome everyone to this exciting and informative event, and would like to start by introducing myself.

My name is Josh Barinstein, and I am President and Creative Director at Red Frog, Inc. We are an ad agency here in Southern California that has worked with a wide range of clients over the past seven years. Clients have ranged from small to very large, and in industries such as biotechnology, publishing, entertainment, software, and telecommunications.

Our work focuses on smart marketing, and by that I mean that whatever we do creatively, be it a brochure, catalog, corporate identity, website, or CD-ROM... the marketing of that piece is always thought out carefully in terms of its audience, and as part of a larger strategy. We are constantly looking out of the box at how what we produce affects the person on the receiving end, with the ultimate goal of making the sale.

You can learn more about us at www.RedFrogInc.com...

I bring this background and expertise to the table today, and feel certain that you will all walk away with information that you can start implementing today.

Let's talk about what we'll be doing over the next hour or so. If you have any thoughts or questions at any time during this event, please feel free to jump in. The overview for this event is a seven step, or seven areas rather, that I will be covering.

The first one being staying focused and active during rough times. You want to be focusing on the larger picture during these difficult times. Change is a part of reality. We all know that and understanding that is step one. If you continue to strategize and plan you will be ahead of the competition now and later when times pick up. I'll go over steps for doing that effectively.

Secondly, focusing on what's important. In this part we'll go over actual ideas that you can implement when it comes to focusing on those very important things that you should be focusing on right now. For example, leveraging on existing investments… squeezing out inefficiencies. These are a couple of things that we will talk about.

Thirdly, diversifying your customer base so that you don't find yourself having too much of a dependency on any given market. This is very important since purchasing behaviors do change all the time, especially during down times.

Fourth is maximizing on what you have. Here I'll have more examples on how you can accomplish this. Clearly, if you can maximize on what you currently have, you will get more mileage at low or even no extra cost.

Fifth is my biggest area of discussion. It's where to put your money, which is where it makes the most sense! Smart spending is obviously critical during these times. And I have plenty to say about that.

Sixth is becoming an industry expert, what I consider to be a critical area, where if you become an expert in your industry, you're positioned to be the logical choice for your customers. It's a great place to be.

Finally, seventh is finding the right mix and repeating. Pretty self-explanatory. We'll talk about the importance of looking at what you've done, keeping what works, and discarding what doesn't, and repeating the whole process.

(Click on a link above to read about that topic)

Josh Barinstein is President of Red Frog, Inc., the Southern California ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, and Web/CD-ROM development.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

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